The guerrillas marketing road map

1. From the interview, "Meet the MasterMinds: Al Ries on the Immutable Laws of Branding a Consultancy," Management Consulting News (May 6, 2003). Available from http://www.managementconsultingnews.com /newsletter_may_03.htm.

In the interview, Ries also says, "Whatever you are doing today, your business would be stronger and more profitable in the long run if you concentrated your activities on one industry, one region, one function, or one problem."

2. For additional information on Richard Dawkins and the discovery of memes, see www.world-of-dawkins.com/Dawkins/Biography/bio.shtml.

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