What is guerrilla marketing for consultants

1. From the book, Relationship Marketing: Successful Strategies for the Age of the Customer (Reading, MA: Perseus, 1993), p. 1.

2. From the book, Positioning: The Battle for Your Mind (New York: McGraw-Hill, 2001), p. 5.

3. From the Web page www.quotationspage.com/quotes/howard_aiken.

4. From the book, What Clients Love: A Field Guide to Growing Your Business (New York: Warner Books, 2003), p. 5.

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