Can clients hear you now

Consultants haven't altered their methods for marketing their services in response to these events. In fact, their marketing hasn't changed much in decades except to get slicker and flashier (and more expensive). Although consultants are struggling to get their messages across to clients, they can't break through the babble that is the hallmark of modern marketing.

The time is right for consultants to adopt guerrilla marketing techniques. The battle in consulting is no longer just about vying for projects; it is about competing for relationships with those who award those projects. This book focuses on how to win profitable work from a new, more discerning breed of consulting clients.

Guerrilla marketing can overcome the obstacles that many consultants face: clients' growing cynicism, today's new buying environment, and the feast-or-famine syndrome.

0 0

Post a comment