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Web Presence

Toiling away in a lab in Geneva, Switzerland, Tim Berners-Lee brought his creation, the World Wide Web, to life on Christmas Day 1990. At the time, some people appreciated his ingenuity, but most could not envision the practical applications. So, Berners-Lee used his creation to speed up access to the lab's telephone directory. Some of his colleagues resisted even that use, arguing that what they had was just fine.

For many consultants, the Web is still an untapped resource, when it should be a central part of their strategies to differentiate themselves from their competitors. Most consultants realize that they must have Web sites, but have created poorly designed sites that often do more harm than good.

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