Be creative and provocative

Challenge every given, every accepted fact, rule, and assumption. Always ask does it have to be this way? Is there a better way? Try to adopt different perspectives. Look at situations from many viewpoints, including those of your clients, their clients, customers, employees, suppliers, and outside observers. Always be open. Be willing to explore the value of new and novel approaches. The instant you feel yourself instinctively rejecting any idea or suggestion, stop and reevaluate your reaction.

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