Alliances and affiliations

Many consulting firms have powerful alliances with universities, research groups, and other consultancies that add depth to the consulting team and value for clients. Alliances with strong partners enhance the image of a practice, as people tend to judge us by the company we keep.

Particular alliances can also help firms fill in the gaps in the solutions they offer. If a firm needs additional expertise in designing new product packaging, an alliance with a prestigious professor who focuses on materials development can mean the difference between winning and losing a project. Consultants should seek affiliations that can help their clients and stress those affiliations on their Web sites.

If you have alliances with highly recognized individuals and organizations, post them on your Web site. Also include any memberships in industry or professional associations, but don't expect clients to be overly impressed by these credentials.

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