About the Authors

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 28 other business books. His books appear in 37 languages and are required reading for MBA programs worldwide. More than a million copies of his Guerrilla books are in print. A former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He lives in Marin County, California. You can reach him at: www.gmarketing.com.

Michael W. McLaughlin is a principal with Deloitte Consulting. In his 20 years with Deloitte, Michael has sold hundreds of consulting projects. He was the managing director for Deloitte Consulting Chicago, where he had market responsibility for a practice of 800 consultants. He has been a frequent speaker; has been interviewed on radio, television, and for national publications; and he has written articles for newspapers, magazines, and trade journals. Michael publishes Management Consulting News (MCNews), a free monthly zine for consulting professionals. He holds an MBA in corporate finance. Visit www.ManagementConsultingNews.com and www .GuerrillaConsulting.com.



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