Google Ad placement strategies

Although, what I am going to share with you may seem like common sense, it took me a couple of months of testing to find the best location for the ad on my page. You should know that ez-WebBuilder does provide a feature to automatically insert your Google AdSense ad on your pages (Click on Manage Pages, then the Power Tools tab, and then the Add Google AdSense Code To Your Pages link). However we can do a better job placing the ad on the page if we do it manually. And, I am going to save you a...

Narrow down your keyword list

Earlier in this manual you developed a keyword list at Wordtracker that may, or may not serve your purposes well enough to act as a narrowly targeted keyword list for the industry you have decided to pursue. The reason I say that is, - while working with students previously, - I witnessed that in nearly every case their initial keyword lists were too general in nature. When first venturing into Wordtracker most have only a vague idea of the role of these keywords or the industry they plan to...

Choose your Navigation Bar Button names

For now, - while working with paper, - simply go with the most likely keyword for your Navigation Bar Buttons. And, understand the words themselves ARE important, -meaning they need to be keyword-based, - because in addition to the navigation bar menu, you will include a longer text-based version for your Bottom Menu.

Affiliate Buzz audio newsletter

By May 2003, the manual had been out for a year. At the time, some were suggesting a user forum for students - but I resisted that idea because usually that's the last thing people need when trying to succeed online. It's been my experience that forums can often become counterproductive energy drains - often filled with meaningless chatter, rumor and falsehoods. And it was my experience that people didn't need MORE information or idle opinion anyway. What they really needed was an example of...

Templates are good for beginners and veterans

As you know, I was in the telecommunications and advertising arena prior to moving into affiliate marketing. In those days, I was using Microsoft Word and had gained familiarity with Windows 95 and the Internet, - because much of the back-end management was done online. When I decided to build my first site, I had a fairly easy time of making the transition from Word into FrontPage -since they are similar in many ways. But, if I hadn't already become proficient with Word, prior to my...

Payperclick search engines are another option

Another area that will cost you for traffic is what is known as pay-per-click services. Essentially, this means you bid on keywords and pay a fee, - anywhere from a nickel on up to several dollars for every click-thru to your site. You simply put money into your account, - let's say fifty bucks, - which gets used up as people visit your site. It's not a bad way to go when you want to quickly measure conversion rates or accelerate traffic in the beginning. Long-time students and buzz listeners...

Now you have a BBQ grill site

The screenshot below depicts the key elements of my new site What you see below is a very appealing look for my purposes. In a few moments, - I will begin to organize and develop the content for the 'barbecue' site, - then upload and optimize it for you, - as a demonstration of what you will need to do with your own Home and Product Pages. But first, it's time to modify your header graphic.

Gas Barbecue Grill Quickly Becomes the Backyard Centerpiece for Good Times and Great Meals with Family and Friends

Nothing heats up a summer like gas barbecue grills. It's the true centerpiece of outdoor fun and just beckons for family and friends to gather around for shared times and fire-cooked foods that create warm memories that are sure to last a lifetime. And, over the last few years, as outdoor cooking shows have taken off and the gas barbecue grill has evolved to a truly specialty outdoor appliance, more families and friends are relying on their grills to set the tone for outdoor fun, making the...

Setup some internal links

Early on, I had discovered that I could boost the ranking of selected pages with strategic internal linking. Since my sites often consisted of 100-200 pages - mostly what I call Article pages - I would simply provide a backlink within the site (from every article page) pointing to a small set of pages (product pages) reserved for merchants. Since I was more interested in high rankings for pages with merchant links (Product pages), I found I could increase the importance of my revenue pages with...

How many inbound links do I need

In this section, I will develop an inbound linking plan for the BBQ Product page of my site. It's the same process that I recommend you follow for each of your Home and Product pages. If you recall, back in Step 5, I walked you through the process of doing a Google backward link check. This gave you insight into the approximate number of inbound links required for the Primary keyword chosen for that Product page. In the case of the BBQ Product page, the Primary keyword I selected for the page...

Knowhow rules

In today's Internet age, any web entrepreneur, whether merchant or affiliate, armed with the knowledge taught in this manual, can dominate their marketplace in fairly quick fashion once they become adept with the terminology and procedures. You see, unlike traditional methods of advertising and marketing, merchandisers who embrace affiliate marketing do not have to invest a great deal of money on promotion or training a sales force - because consumers are now flocking to the Internet in droves...

Setup the Affiliate Organizer

The Affiliate Organizer is a software program that was developed by Jon Mills, a reader of mine, who intuitively saw the need for this, and I couldn't be more thankful. It's not essential, but because you will need to track usernames, passwords, control panel logins, serial numbers, keyword lists, domain name renewal dates, advertisers, memberships, outsourced work and the like, you can free up your time so you can focus your efforts on making money, not searching for stuff that should be at...

Join the affiliate program

Netshopsaffiliates (NetShops) is the commission network who provides the third-party tracking and infrastructure for the TheGrillSuperstore, the merchant I selected for Gas-BBQ-Grills.net. In my case, I'll click the 'Join Now' button and go to the 'Join Affiliates' area. As mentioned earlier, it's important that your site is complete - at least in appearance, prior to joining your first affiliate program. And, you DO need your own domain name. You should also be prepared to write a brief...

Product pages are designed to make money

The pages that link off of your navigation bar buttons are what I call 'product pages'. These so called product pages will contain a compelling headline, plus 250-300 words 4-6 paragraphs of well researched, eloquent and concise content, - optimized fully for a single primary keyword and partially optimized for tier-1 and tier-2 secondary keywords - PLUS have links to the all important merchants. And there will be only one product page per navigation bar button. Therefore, because I recommend a...

Choose your Tier2 Secondary Keywords

All you do is select similar, but different words from your keyword list and enter them into your chart as reference material while writing content for your pages. The only time you would optimize for them is to include them in the META tags along with your Primary and Secondary keywords. Other than that, they are not optimized at all. I will give you an example shortly. They are simply randomly included throughout your text in the 'off' chance that a spider finds them important. The fact is,...