Golf Swing Guide
A few years back, we worked with the developers of a gated golf community featuring a prestigious golf course and homes that raised the bar of design quality and residential investments. Exclusivity was a key brand attribute to the community's developers and customers alike.
Shoham and Kahle's independent variables were derived from a factor analysis of 12 sport activities. The 12 items captured three types of sport consumption communities competitive sport, fitness sport, and nature-related sport. Their variable competitive sport was a summated scale composed of team competitive sport, individual competitive sport, golfing, and bowling (a 0.63). Fitness sport was a summated scale of aerobics, jogging, The 1995 Life Style data included a question asking people the extent to which they engaged in different sports exercise outdoor activities in the past year. The question contains 17 items (bowling, bicycling, skiing, jogging, fishing, swimming, walking, hunting, playing tennis, playing golf, playing softball, playing volleyball, boating, camping, going to exercise class, going to a health club, and doing home exercise). These items are similar to those that Shoham and Kahle used in their data analysis. Factor analysis was performed and similar factors were...
What sports do you play Is there a particular technique that you have learned playing a sport that would be particularly helpful to others (Better golf swing, ways to hit a ball better, how to be a better right fielder, how to swim faster, how to prepare for the triathlon or to be an Ironman, better tennis tips, and so on.)
Enter your industry into a search engine and check out some of the top results in order to access facts and figures about the business arena in which you operate. For instance, when we enter golf industry statistics in our favorite search engine, one of the first results is the Golf Research Group, the world's leading consultant and publisher of business information to the golfing industry. As another example, we enter cellular phone industry statistics into the search engine and one of the first results is for the Cellular Telecommunications & Internet Association, the international association for the wireless telecommunication industry. Similar industry groups probably serve your business arena.
Want to use a cream that would permanently rid them of all facial hair. Gillette once introduced a new razor that eame in versions for heavy, medium and light beards. Almost no one bought the light version because few men wanted to acknowledge publicly their modest beard production. Although shaving may require less skill and involve less danger than tt once did, many men still want the razors they use to reflect their belief that shaving is a serious business. A typical man regards his razor as an important personal tool, a kind of extension of self, like an expensive pen, cigarette lighter, attache case or set of golf clubs.
Use Analysis In many purchase situations, the commercial real estate agent will need to know not only the current use of the property but what else it might be used for. The best alternative use of the property may provide the buyer more value than the current use. For example, a golf course may be worth more as a site for a housing development than as a golf course. To determine the best alternative use, the agent first needs to have a knowledge of local zoning laws, what they allow, and what changes might be possible. You can expect zoning codes to vary widely by municipality so you should not make any assumptions about zoning without checking. The agent must also have imagination to see other possibilities for the property to convert an industrial building into loft apartments, for example.
Sponsoring sports and cultural events provided tobacco companies with several opportunities to circumvent the existing advertising regulations. Sponsorships allowed tobacco companies to gain access to various media that, according to the TPCA, would otherwise not have been permitted. Sponsorship programs were considered critically important because they were a means of providing broadcast brand i.d. (RJR-Macdonald, 1996a, p. 80150 3496). Export A' Inc., for example, sponsored The Skins Game that included premiere male professional golfers (such as Jack Nicklaus, Fred Couples, Greg Norman, Ernie Els, Nick Faldo, John Daly, Mike Weir, and David Duval) and was televised nationally by the Canadian Broadcasting Corporation (CBC). According to RJR-Macdonald (1996b), The Skins Game has become one of the top televised golf events in Canada over its three year existence . . The event gives Export 'A' Inc. an unparalleled opportunity to 'own' five hours of weekend television and represents a...
Underpinning the product's appeal are die reasons why customers use the product. The reasons for consumption may differ among different cultures, whatever the demographic or psychographic characteristics of consumers. French women drink mineral water to stay slim German women drink it to keep healthy. Golf club membership is a status purchase in Singapore in the United Kingdom it is a moderate leisure activity, without the same label of exclusivity attached. Where underlying appeals vary significantly, decentralized decision making makes better sense.
A manufacturer promises an exclusive territory to a retailer in return for the retailer's majority effort to generate business in the area. Sales increase nicely, but the manufacturer believes it is due more to population growth in the area than to the effort of the store owner, who is spending too much time on the golf course.
Way.6 New technology is making it possible to configure and personalize a wide array of products and services including computers, automobiles, clothing, golf clubs, cosmetics, mortgages, and vitamins. Consumers can log on to websites such as Mattel Inc.'s barbie.com and design their own Barbie pal doll or Fingerhut's myjewelry.com to design their own rings. Technological developments are also likely to make the mass customization of advertising more practical as well.7
For example, information from its Life Style Study was used by DDB Needham's creative department in developing an advertising campaign for Westin a few years ago. The agency's Life Style Study showed that the younger business travelers the luxury hotel chain was targeting are highly confident, intelligent, assertive, and classy and considered themselves to be winners. Rather than using the traditional images that feature buildings and golf courses, the creative team decided to brand the users by playing to their ego and reinforcing their strong self-image. The ad campaign used the tagline Who is he she sleeping with Westin. Choose your travel partner wisely (Exhibit 8-6).
From ski resorts to roller rinks, from health clubs to race tracks, from golf courses to amateur and semi-pro sports facilities, there are local, regional, and national advertising opportunities. Think, too, about tie-in promotions with sports bars and eating and drinking places near sports facilities. For industrywide or other large-scale advertising, see the SRDS directory. For local promotion, this demands one-on-one contact and persuasion. Begin by creating a benefit they will want and your selling job will take care of itself.
With this in mind, it is generally best to target two or three word phrases in your SEO. A good example of this strategy is a store that sells golf clubs in Miami. Instead of targeting golf, this company should target keyword phrases such as Miami golf shop, golf store Miami, Miami golf clubs, and so on. The natural benefit of targeting two- and three-word phrases is that when you start to rank and In some cases, you might run into problems with words that have multiple meanings, such as Miami golf club or even Miami golf clubs people could be searching for these terms when they are looking for a golf course but are not interested in finding a retail outlet for golf clubs. This might seem problematic, but it is actually a great opportunity for the retailer to garner more mobile Web traffic and gain visibility to their targeted audience. By creating a resource page on their site that lists the locations of golf courses, or miami golf clubs, they can actually create search engine...
Although some marketers use global ads with little or no modification, most companies adapt their messages to respond to differences in language, market conditions, and other factors. Many global marketers use a strategy called pattern advertising their ads follow a basic approach, but themes, copy, and sometimes even visual elements are adapted to differences in local markets. For example, Unilever's Dove soap uses the same basic advertising and positioning theme globally, but models from Australia, France, Germany, and Italy are used to appeal to women in those countries. The TaylorMade Golf Company uses pattern advertising to promote its golf clubs in different countries. Exhibit 20-11 shows ads for the company's R500 driver used in the United States and Germany. TaylorMade uses pattern advertising to promote its golf clubs in various countries
Album, and on the front cover it says The Golf Club at Nevelwood (or whatever country club we're working with). We buy everything for the photography of the presidents and all the board members. At the same time, though, that country club is turning me on to other business because of the complimentary service I provide.
There's a lot of hype right now about people making money online. You may have heard or read stories about Internet entrepreneurs making millions of dollars a year in their sleep, while their websites run on auto-pilot, only waking up to check their bank balances, and play golf. On the other hand, you may have heard that the market is too saturated, and that successes are few and far between. Don't believe the hype This section will identify some of the most common affiliate marketing myths, and help you separate fact from fiction.
Meeting Member's Needs Trump National Golf Club, Bedminster Trump National Golf Club, Bedminster Clubhouse. Photo courtesy of Trump National Golf Club. Trump National Golf Club, Bedminster Clubhouse. Photo courtesy of Trump National Golf Club. Situated in the beautiful rolling hills of New Jersey's horse country in northwestern Somerset County, the Trump National Golf Club opened in 2004. A 1930s Georgian mansion became the clubhouse, with a dining room seating more than 300. The guest cottages include tennis courts, a pool, a trapshooting range, and a bistro. The Club is a family-centric, full-service country club with two championship-caliber golf courses. The Club is versatile enough to also suit the needs of CEO's. The golfing, of course, is superb. When it opened, the course was rated among the top five new private clubs by Golf Digest and it now ranks among the top 100 courses in the world according to Golf Magazine.
Weather.com is a great site for golfers. Not only can you find out if today's a good golf day weather-wise, you can also find out the golfing conditions anywhere in the U.S. specifically at current PGA tour events. You get all this great information by clicking through to Recreation O Golf. From here you can view your current weather conditions, see the Golf Index (on a scale of 1 to 10) for your local golf courses, or click through to see the tournament forecast for the next PGA event. You can even click the Golf Forecast Maps link to view the Golf Index numbers across the country, as shown in Figure 14-4. If you pull down the list below the map, you can display other maps of interest to avid golfers, including thunderstorm forecast, forecast winds, and wind chill maps.
Get All The Support And Guidance You Need To Be A Success At Golf. This Book Is One Of The Most Valuable Resources In The World When It Comes To The Secrets To Swing Like A Pro And Conquer The Course.