PREsell effectively, and your CR will zoom. But if it reads like a "hard-sell sales pitch," you'll quickly lose credibility with your audience.
On the other hand, let's say that you do not have a mega-content, ultra-high traffic site. You really love SiteSell products and that's why you're so proud to represent them. After all, you'd never want to just "push stuff" on people, products that you do not believe represent true value-for-dollar.
Site Build It! (SBI!), SiteSell's flagship product, gets results at an affordable price. No other comparable product can boast the same certified proof (and those companies would, if they could).
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