Want to accumulate even more information about the intensity of the competition (i.e., the SUPPLY of keywords) for top rankings for your keywords? Use Search It!. (I told you that you would use this versatile tool often!).
Competition (STEP 1) > Overture Bid Price (STEP 2) > fashion model (STEP 3)
Overture is a Pay-Per-Click Search Engine, so the companies you find are serious companies that do some research and are willing to pay for listings. They also tend to be a bit more marketing-savvy. So you'll get useful info here.
At the time of this writing, the winning bid to have the top spot on this search results page is $0.10. See where it says "Advertiser's Max. Bid" at the end of the description for each site? If you don't see a price, then the "regular" Search Engine algorithms have simply returned that site for free. This means that you can have that spot by bidding the minimum required bid!
On the other hand, "fashion designer" costs $0.24 to be #1 in the search results. This makes sense, since our Search It! research above showed that there were many more sites about "fashion designer" than "fashion model" (i.e., greater competition).
Want another sign of competitive SUPPLY? Note how many sites bid for each keyword. For example, 2 sites bid at least $0.10 for "fashion model." And 15 sites bid for "fashion designer." No contest, in this case. Expect some big price gaps in the bidding for "fashion designer," which has a much higher #1 bid.
Now remember, companies that pay for keywords are serious about their businesses. They are either merchants or content sites determined to build traffic. Visit the Top 10 sites. (Do 20 if you're feeling ambitious!)
If it's a merchant site, it's more likely to have an affiliate program since it's already savvy enough to "pay per click." If it does have an affiliate program that fits your Site Concept, enter what kind of merchandise it sells and enter the URL of the "join page" into POSSIBLE PARTNERS for that keyword (as explained above).
If it's a content site, review its content and follow the "links out" in the same way as outlined above -- add to your POSSIBLE PARTNERS and IDEAS FOR CONTENT columns. Some of the content sites will be serious affiliate sites, so pay careful attention to what they are doing.
Repeat the process for all of your HIGH-PROFITABILITY "fashion"-containing keywords.
As we'll see near the end of this course, the Pay-Per-Clicks can be an extremely effective way to build traffic. We'll cover some simple strategies for bidding that will enable you to get the most bang for your buck or dimes or nickels! You can delay this step until then, if you prefer -- just thought I'd mention it if you decide to use Search It! for further SUPPLY research.
One special note... If your search on a keyword returns sites that seem inappropriate, it's likely that your keyword does not reach the people you thought.
For example, let's say that you want to write a page about how to price products. This page is meant to show e-commerce merchants how to price new products. You decide that "price" is a good keyword...
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