Googles AdWords Program

Trust Google to take the pay-per-click concept to the next level. Many of the protocols inherent to Google's AdWords program are now being adopted (or copied) by other services. (LookSmart and Overture come to mind.) Is AdWords better than your average PPC In some ways, it's better and more flexible. And in some other ways, it's worse. The AdWords program is definitely much harder to wrap your head around, and it's definitely a lot easier to lose money at However, once you do grasp its power,...

Example 2 A Bit Too Narrow

Now let's look at a few possibilities for our second Concept Keyword example, Botticelli (you're pretending to be a big fan of his.) Only one problem You find yourself in a bit of a bind. Now that you've done DAYS 3 and 4, you can't find enough profit potential (HIGH-PROFIT KEYWORDS and related POTENTIAL PARTNERS) to make a pure Botticelli site sufficiently profitable. So you keep doing DAYS 2 and 3 on progressively broader concepts until you find enough profit potential to proceed. Work your...

The Structure of Your Site As A Pyramid

It's a Keyword-Focused Content Page (KFCP) that focuses on your Site Concept keyword. Your home page should never link out of your site -- it's too early. (The only possible exception would be for Google ads.) Its job instead is to link to 5-15 KFCPs that you expect to be most profitable. It must get the click to at least one of these pages. This is important for two reasons 1) Your visitor hits a money page -- Your HIGHEST-PROFITABILITY Keyword-Focused...