Focus groups

Get Paid For Your Opinions

Paid Market Research Surveys

Get Instant Access

The focus group (also known as the group discussion) is a form of qualitative research. The group usually consists of between 6 and 12 respondents who discuss products, services, attitudes or other aspects of the marketing process. The discussion is led by a skilled researcher called a group moderator, who guides the discussion, following a checklist of topics. The group usually meets in an informal setting, often someone's home, and the group members are paid a small sum for attending. These discussions can take several hours to complete and are often used as a preliminary to survey research. It is also possible to conduct online focus groups via the Internet (see Section 4.14).

Was this article helpful?

0 0
Get Paid Taking Surveys In Your Spare Time

Get Paid Taking Surveys In Your Spare Time

You won’t want to miss this. Get Paid Taking Surveys In Your Spare Time. I know what you’re thinking, ‘Oh great, another get rich quick scheme’. WRONG! This is your guide to making money from home by participating in paid surveys on the internet.

Get My Free Ebook


Post a comment