Big Brands on Facebook

The world's largest and most well-known brands are leveraging Facebook to build engaged and profitable communities. Coca-Cola has over 11 million fans of its Page, while Starbucks is closing in on 13 million. Vitamin Water launched an extremely successful contest on Facebook to choose the flavor, design the package, and name its newest drink. The company now has 1.7 million fans. Tltib n lo Food Network's *Ci*xake Wars' every Fuesday at 9pm (3pm Wall Info Pliulus Box Hut i Qik Uoib Spriitkle...

How You Can and Should Use Facebook

Even small brands can get in on the action. Sprinkles Cupcakes Figure 1-3 has more than 150,000 fans because of a Facebook-only promotion that ran in its stores. Luxury hotel chain Joie De Vivre offered a similar Facebook-only discount and booked more than 1,000 rooms because of the deals. Your existing and potential customers and all of their friends and family are not only on Facebook, but also logging in regularly and engaging with content on the site. Your competitors are probably already...

Learn from Success

Stretching the viral marketing metaphor, you might think of contagious Facebook applications as actual, living organisms. If you wished to create a new dog with a certain set of characteristics, you would select parents with those traits and breed them. Similarly, you can borrow features and ideas from successful applications already spreading in the wild and blend them into something new. In some industries and niches, you'll have one or more direct competitors building applications on...