Big Brands on Facebook

The world's largest and most well-known brands are leveraging Facebook to build engaged and profitable communities. Coca-Cola has over 11 million fans of its Page, while Starbucks is closing in on 13 million. Vitamin Water launched an extremely successful contest on Facebook to choose the flavor, design the package, and name its newest drink. The company now has 1.7 million fans. Tltib n lo Food Network's *Ci*xake Wars' every Fuesday at 9pm (3pm Wall Info Pliulus Box Hut i Qik Uoib Spriitkle...

Allow Interaction

One way to do this is to allow your invitees to invite other people. This opens up your Event to a much larger network. Allow all your invitees to post videos, links, and photos of the Event. You can use this strategy to drive interest leading up to the big night and to grab content for your Page afterward, when attendees are likely to post photos they took at the Event. Encourage conversation among invitees by keeping the Wall open to allow discussion....

The Activity and Recommendations Feeds

The third type of social plug-in Facebook offers you to cross-promote your content are the feeds Activity and Recommendations (Figure 9-13). Both are narrow boxes that display content from your site that a visitor may be specifically interested in. The Recommendations feed contains content suggested by Facebook based on overall activity, while the Activity feed shows your readers the content from your domain that their friends have liked. The Activity plug-in includes an option to display...

How You Can and Should Use Facebook

Even small brands can get in on the action. Sprinkles Cupcakes Figure 1-3 has more than 150,000 fans because of a Facebook-only promotion that ran in its stores. Luxury hotel chain Joie De Vivre offered a similar Facebook-only discount and booked more than 1,000 rooms because of the deals. Your existing and potential customers and all of their friends and family are not only on Facebook, but also logging in regularly and engaging with content on the site. Your competitors are probably already...

Learn from Success

Stretching the viral marketing metaphor, you might think of contagious Facebook applications as actual, living organisms. If you wished to create a new dog with a certain set of characteristics, you would select parents with those traits and breed them. Similarly, you can borrow features and ideas from successful applications already spreading in the wild and blend them into something new. In some industries and niches, you'll have one or more direct competitors building applications on...