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Association of National Advertisers Event Marketing Committee (1995). Event Marketing: A Management Guide. New York: Association of National Advertisers.

Astroff, M. T., and Abbey, J. R. (1995). Convention Sales and Services, 4th ed. Cranbury, NJ: Waterbury Press.

Baghot, R., and Nuttall, G. (1990). Sponsorship, Endorsements and Merchandising: A Practical Guide. London: Waterloo.

Bergin, R., and Hempel, E. (1990). Sponsorship and the Arts: A Practical Guide to Corporate Sponsorship of the Performing and Visual Arts. Evanston, IL: Entertainment Resource Group.

Catherwood, D. W., and Van Kirk, R. L. (1992). The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour. New York: John Wiley & Sons.

Cohen, W. A. (1987). Developing a Winning Marketing Plan. New York: John Wiley & Sons.

Dance, J. (1994). How to Get the Most Out of Sales Meetings. Lincolnwood, IL: NTC Business Books.

Davidson, J. P., and Fay, G. A. (1991). Selling to Giants: A Key to Become a Key Supplier to Large Corporations. New York: McGraw-Hill.

Delacorte, T., Kimsey, J., and Halas, S. (1981). How to Get Free Press: A Do-It-Yourself Guide to Promote Your Interests, Organizations or Business. San Francisco: Harbor.

Flanagan, J. (1993). Successful Fund Raising: A Complete Handbook for Volunteers and Professionals. Chicago: Contemporary Books.

Gartell, R. B. (1994). Destination Marketing for Convention and Visitor Bureaus, 2nd ed. Dubuque, IA: Kendall/Hunt.

Global Media Commission Staff (1988). Sponsorship: Its Role and Effect. New York: International Advertising Association.

Goldblatt, J. J. (1996). The Best Practices in Modern Event Management. New York: John Wiley & Sons.

Goldblatt, J., and McKibben, C. (1996). The Dictionary of Event Management. New York: Van Nostrand-Reinhold.

Graham, S., Goldblatt, J. J., and Delpy, L. (1995). The Ultimate Guide to Sport Event Management and Marketing. Chicago: Irwin.

Greier, T. (1986). Make Your Events Special: How to Produce Successful Special Events for Non-Profit Organizations. New York: Folkworks.

Harris, T. L. (1991). The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New PR to Gain a Competitive Edge. New York: John Wiley & Sons.

International Association of Business Communicators (1990). Special Events Marketing. San Francisco: International Association of Business Communicators.

International Events Group (1995). Evaluation: How to Help Sponsors Measure Return on Investment. Chicago: International Events Group.

International Events Group (1995). Media Sponsorship: Structuring Deals with Newspaper, Magazine, Radio and TV Sponsors. Chicago: International Events Group.

Jeweler, S., and Goldblatt, J. (2000). The Event Management Certificate Program Event Sponsorship. Washington, DC: George Washington University.

Kawasaki, G. (1991). Selling the Dream: How to Promote Your Product, Company or Ideas—and Make a Difference—Using Everyday Evangelism. New York: Harper Collins.

Keegan, P. B. (1990). Fundraising for Non-Profits. New York: Harper Perennial.

Kurdle, A. E., and Sandler, M. (1995). Public Relations for Hospitality Managers. New York: John Wiley & Sons.

Martin, E. L. (1992). Festival Sponsorship Legal Issues. Port Angeles, WA: International Festivals Association.

National Association of Broadcasters (1991). A Broadcaster's Guide to Special Events and Sponsorship Risk Management. Washington, DC: National Association of Broadcasters.

Plessner, G. M. (1980). The Encyclopedia of Fund Raising: Testimonial Dinner and Luncheon Management Manual. Arcadia, CA: Fund Raisers, Inc.

Quain, B. (1993). Selling Your Services to the Meetings Market. Dallas: Meeting Professionals International.

Reed, M. H. (1989). IEG Legal Guide to Sponsorship. Chicago: International Events Group.

Schmader, S. W., and Jackson, R. (1990). Special Events: Inside and Out: A "How-to" Approach to Event Production, Marketing, and Sponsorship. Champaign, IL: Sagamore Publishing.

Schreibner, A. L., and Lenson, B. (1994). Lifestyle and Event Marketing: Building the New Customer Partnership. New York: McGraw-Hill.

Shaw, M. (1990). Convention Sales: A Book of Readings. East Lansing, MI: Educational Institute of the American Hotel & Motel Association.

Sheerin, M. (1984). How to Raise Top Dollars for Special Events. Harts-dale, NY: Public Service Materials Center.

Shenson, H. L. (1990). How to Develop and Promote Successful Seminars and Workshops: A Definitive Guide to Creating and Marketing Seminars, Classes and Conferences. New York: John Wiley & Sons.

Simerly, R. (1990). Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques. San Francisco: Jossey-Bass.

Simerly, R. G. (1993). Strategic Financial Management for Conferences, Workshops, and Meetings. San Francisco: Jossey-Bass.

Soares, E. J. (1991). Promotional Feats: The Role of Planned Events in the Marketing Communications Mix. New York: Quirum Books.

Ukman, L. (1999). IEG's Complete Guide to Sponsorship. Chicago: International Events Group.

Waldorf, J., and Rutherford-Silvers, J. (2000). The Event Management Certificate Program Sport Event Management and Marketing. Washington, DC: George Washington University.

Wilkinson, D. A Guide to Effective Event Management and Marketing. Willowdale, Ontario: Event Management and Marketing Institute.

Williams, W. (1994). User Friendly Fundraising: A Step-by-Step Guide to Profitable Special Events. Alexander, NC: WorldComm.

Wolf, T. (1983). Presenting Performances: A Handbook for Sponsors. New York: American Council of the Arts.

Wolfson, S. M. (1995). The Meeting Planner's Complete Guide to Negotiating: You Can Get What You Want. Kansas City, MO: Institute for Meeting and Conference Management.

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Creating an Online Business Plan

Creating an Online Business Plan

Your online business plan needs to make sure it addresses the management and administration structure in other words your organization’s breakdown. Online businesses often have a simpler organization structure than a traditional business, but that’s not always the case, and it must be clearly defined.

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