Business Plan

Before you can reap the benefits of online marketing, you must first know exactly what your business is all about. In addition to the standard business plan you have for your organization, you will also need a marketing plan. The Unofficial Guide to Marketing Your Business Online suggests doing one of the following to begin your online marketing plan:

1. Use a Web-based tool. Visit http://www.bplans.com to download and edit sample business plans.

2. Buy a business planning software. Palo Alto Software products (http://www.paloaltosoftware.com) offer easy-to-use packages, which will help you create a business plan.

3. Follow an online outline. Instead of creating your own, you may feel more comfortable following an existing plan. The Small Business Association (SBA) has a template for individuals to follow. Visit http://www.sba.gov/starting/ indexbusplans.html.

4. Hire someone to write your plan. If writing your own plan is not your bailiwick, you can always hire someone else to do it for you. If you don't know someone, check out http://www.guru.com, which is an online forum that links independent contractors with projects.

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