How to Go from Zero to Maximum Credibility

If we wanted an example of an industry with near-zero credibility, we need look no further than the people and businesses behind the automobile sitting outside in the driveway. Automobile salespeople are distrusted by everybody. My own informal but I think fairly accurate survey shows that, ranked at the very bottom of the credibility ladder by the public are medical doctors, then lawyers, then, still worse, politicians, then, worst of all, car salesmen. And, quite frankly, in my opinion, they...

Whats Your Magnificent Mission

The nature and details of my business interests have changed quite a bit over the last five years or so, but I've always kept them linked to this mission to be responsible for getting how-to-succeed education into the hands of more people than any other individual or enterprise. At one time I saw the implementation of that mission limited to the mail-order marketing of books, cassettes, and courses. Then it expanded to include speaking and seminars. Then television. Then developing products for...

Than I used to make in a week

I started my own business part-time as a Von Schrader Associate, got step-by-step help and success beyond my dreams. This is how it really happened. A true story Jay William Turnbow 1 got ured ot punching a time clock, having somebody always telling me todothis and do that. I wanted to be my own boss So I took ihe plunge That's how WiHiam Turnbow describes a decision that changed his lite Let me backtrack a bit -1 was always a (arm boy bom and raised on a farm Evenhadmyownlarm alter doing a...

Being in the Right Place at the Right Time with the Right USP

I recently listened to a client, Ned Allen, President of Florida Communities and Intercoastal Communities, two retirement-community firms, reminisce about his starting the famous Steak 'N'Ale restaurants smack in the middle of a national recession. He had started the first restaurant with just 2,000, made it successful, and committed to the construction and opening of seven new restaurants just as the recession hit. Ned says We had to quickly change our thinking to match the timing we had to...