Who is going to sell your product? This is not a trick question. You personally? The firm that you work for? A software publisher? Someone else?
Most private developers the world over set up a company for the reduced risks and tax advantages it often brings.
Setting up a company is surprisingly straightforward (otherwise companies wouldn't be so popular). In return for all the advantages that go with companies, there are responsibilities and procedures as well as some terminology with which you should be familiar.
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