What Is the Market Able and Willing to

The short answer is, more or less what they have been paying already, if indeed there are precedents. People's expectations are conditioned by how they perceive their own needs.

♦ Whether they have the money.

♦ Whether they think it is worth stretching to get.

♦ Whether their peers expect them to have one.

No one knows the exact mix of these factors. For one thing, there's a big difference between what people say and what people do. Chains of logic only carry them along so far before they get swept away by some emotional crosscurrent. A girl does not need an engagement ring as much as she needs breakfast. Yet, emotionally, she wants it much more and will move heaven and earth to push her prospective groom to the jewellers past McDonald's.

Was this article helpful?

0 0

Post a comment