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Wal-Mart, 302 warehousing, 224

warnings, economic downtime, 292-293 Watson, Thomas (IBM founder), 304 Web address, 333 Web page title, 331 Web search engines, attracting address, simplifying, 333 audience, knowing, 322 crawler pages, 332 described, 321-322 design options, 325-327 HTML, 323

images and animations, incorporating, 335 index site, 330 keywords, 327-330 links, 332-333

meta name keywords, 330-331

monitoring progress, 336

page title, 331

selecting, 323-324

submit site, 336

testimonials, 335

URLs, maintaining, 333-334

visually and audibly impaired, addressing, 335-336 Web site sales, 268

Web site customer support, 275 information use, 266 launching, 152 linking to other, 332-333 promotion, 210 software distribution, 222 spam, avoiding, 211 spec sheets and sales leaflets, 207 Web site sales contact details, 265

copyright and legal statements, 265-266 delays and returns, 270 distribution, 224

electronic orders, processing, 269-270 home button, 265 information, 264 navigation, 264 privacy statements, 267 search engines, attracting, 268 search facilities, 267-268 secure transactions, 268 software uploads, 156 terms of use, 267 weekly meetings, 50, 86

Weston, Garfield (proprietor of multinational food conglomerate), 247 whistle blowing, 83 wholesalers, 223-224

Wise, Brownie (Tupperware Party creator), 226

Word (Microsoft), 283

word-of-mouth selling, 248

WordPerfect (Corel), 283

workaround software problem, 157

workers choosing, 105 customer support, 277-280 development, 72-78 enthusiastic, 48 equipping, 110-111 growth, 302-303 interviewing, 107-109 jobs, 43 motivating, 109 new, introducing, 90-91 non-monetary rewards, 54 pay structures, 109-110

project development team flowchart, 41-42

quality, importance of gathering, 47-48

recruiting, 106-107

relationships, 53

relocating, 305-306

salespeople, 251-252, 254, 261-262

size, 78

software release, 151, 153 support staff, 276, 277 training, 111, 261-262 turnovers, minimizing, 115-116 working environments, 51-53 workspace planning, 51-53 relocating, 305-306 remote workers, 114 staff, 45 world markets distribution, 225, 228-229 growth, 307-308 hardware margin, 233 readying software for, 236 WorldPay merchant service provider, 289 worries, money, 58-59 writing business plan, 64 formatting, 147-148 graphics, 148 ideas as they crop up, 2 interminable sentences, 146 manual, 145 press releases, 208 sales leaflets, 206 spelling, 148 successful, 146-147 technicalities and acronyms, 145-146 UDP, 39 writing code comments, 145 experience, 103-104 ideal versus perfect, 36 in isolation, 33 strategy, 104-105 team building, 105-111

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