U

UDP (Unified Development Plan) described, 36-37 groups, 38

opinions and feedback from committees, 38 readership, 38 writing, 39 U.K.

business organizations, 162 company, setting up, 166, 167 credit card liability, 289 fax, popularity in, 194 General Election results, 23 illegal software use, 238 Sage accountancy software, 284 unacceptable language or behavior, 279 underselling, 183 unframed pages, 325-326 Unified Development Plan. See UDP Unilever, 202-203

unique selling proposition (USP), 200-201 uniqueness, marketing, 200-201 unit cost, 243

Universal Resource Locator (URL), 333 updates design maintainability, 123 stock, 235 upgrade ware, 217 upgrades

Componentware, 100-101 sales cycle and, 33-34 software release, 154 URL (Universal Resource Locator), 333 U.S.

business organizations, 162 cost to set up company in, 166 credit card liability, 289 director status, 164 market diversity, 197 recessions, table of, 291-292

software enforcement organization, 238 telephone sales calls, 256 usability factor, 122-123 USP (unique selling proposition), 200-201

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