The Ethics

Many of us get frequent calls from household-improvement companies trying to sell their products under the guise of market research. So profligate has the practice become that it has a name—sugging, or sales under the guise of research.

If you are new to conducting a survey, the basic rules are common sense:

♦ Don't try to influence your respondent's opinion.

♦ Don't build canvassing lists to target sell from.

♦ Don't gather information to which you have no right.

While it is illegal in most countries to use research as a cover for industrial espionage or for prying into individual lives, there is nothing to stop you from contacting people who have shown a strong interest in your product later. However, the sole reason for speaking to them in the first place ought to be to gather information.

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment