Structure

There is no universal definition of the right structure for a business plan. The right business plan for your project is the one that works, raises the capital you need, delivers the goods, and scoops the profit. However, the business plan should ideally be less than 30 pages long. Supporting documents such as market research, detailed financial projects, and so on are usually best placed in a separate appendix so the plan doesn't appear overwhelming. Business plans that work are clear, simple, fair, and show an understanding of the business, the commercial environment, and investor concerns and aspirations. They are flexible so they adapt with the environment.

Architect your business plan to suit your story. Ensure that each section further develops your message so that by the end the reader is hard-pressed not to agree. All business plans should cover the following:

1. The contents

2. The company

3. The team

4. Its product/services

5. The competition

6. Foreseen obstacles

7. The marketing strategy

8. Funds required

9. Progress schedule 10. Exit strategy

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