Step 6 Index Your Web Site

As search engines get ever more sophisticated, they use more complex strategies to index and rank your Web site. There are several components you need to insert, not just in the copy on the page, but also in special indexing instructions written into the HTML. The instructions that follow should be applied to every Web page on your site that you want to be found.

If you look at the text of any Web page, the topmost HTML will have a header line (between the <head> and </head> tags) that looks something like this:

<meta http-equiv="Content-Language" content="en-gb"> <meta http-equiv="Content-Type" content="text/html; charset=windows-1252">

<meta name="GENERATOR" content="Microsoft FrontPage 4.0">

<meta name="ProgId" content="FrontPage.Editor.Document">

<title>Index</title>

<style type="text/css">

<link href="../css/hasted.css" rel="stylesheet"

type="text/css">

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