Step 1 Know Your Audience

State your objectives with as much care as you gave to creating the program itself. Answer the following questions:

♦ What is your target audience?

♦ What information do they need?

♦ What is the effect you want to achieve?

Then explore the Web. See what others are doing on Web sites for similar products. Note any trends. Take a leaf from other people's notebooks if their ideas are good.

Then rewrite your objectives as specifications, in order of importance. Keep them realistic. The purpose of Web pages isn't always to sell a product or service on the spot. It is often to offer information and support or encourage would-be buyers to take a closer look. Then list what callers will need to know about your software and think about how you want to present that information. Make the points simple and avoid anything too intricate.

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