Following is list of things to keep in mind when settling on your keywords:
♦ Use lowercase throughout.
♦ Make sure every page is different.
♦ Use the find words that customers use.
♦ Plant keywords in every title, header, subhead, frame, tag, text, and picture caption.
♦ Make sure the keywords are relevant; tailor them to the context.
♦ Eschew hype. No advertising or slogans.
♦ Keep common misspellings and variants in mind.
♦ Limit titles to 20 meta words.
♦ Delete spaces around commas.
♦ Limit text to 300 words a page (1,024 characters max).
♦ Give every frame a page title.
♦ Program each page so it can be summoned from any of its frames.
♦ Add dynamic data to a standing template with all indexable data.
♦ With animation, caption every clip.
♦ Link widely and wisely flit from one address to another.
♦ Include a thumbnail map.
♦ See that titles and contents correspond.
♦ Test the lot before you finalize.
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