Software Release Covers Everything

If all you are thinking of doing for your software release is uploading some files to the Internet, you are missing great opportunities to promote your product and gather new users, often at near-zero cost. Release in its entirety covers the following:

Advertising

Communication

Crisis management

Distribution

Documentation

Logistics

Marketing

Legal approval

PR

Training

The activities you undertake are dependent on the product itself and the nature of the actual release.

• Preparation of advertising/marketing/PR material (in advance)

• PR and software samples to journalists

• Duplication of software

• Printing of manuals

• Delivery to distributors

• Uploading of software

• Train support staff about the new product

• Inform sales staff of new features and reasons for purchasing/upgrading

• Update training program

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