Simplify Your Web Address

A Web address is usually referred to as a URL, or Universal Resource Locator.

It will come as no surprise that search engines like URLs that are clean and easy to decode. In other words, URLs that contain the address and nothing but the address, which in turn means that simple addresses are more crawlable and therefore more likely to be found.

However, Web sites generated from databases invariably have all sorts of other signals embedded. For example, the bit after a ? is often a database prompt, while & is frequently used to separate variables.

If you are running a shopping site where pages have to be generated from a database, how do you get around these symbols so the pages can be found? If you examine the URLs of most shopping sites, you will see that all their addresses appear to be directory breaks instead of variables. So,

becomes Make sure your application server knows how to interpret this data.

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