The sooner you can start testing the product, the sooner bugs can be discovered and squashed. The sooner the developers know that their coding integrates and works, the sooner your product can be launched. Clever engineers construct their project for prefabricated assembly. This way they can get the embryonic product working as quickly as possible. Another advantage of this technique is that they can produce demonstration builds for management and clients at a very early stage. Ninety-four percent of successful companies use daily or weekly builds. Unsuccessful ones assemble their code at monthly or even longer intervals (Secrets to Software Success, Detlev Hoch et al).
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