The range in price between various brands of supermarket butter may be less than 35 percent. Yet the difference in price of cars between various models might be 1,200 percent.
This difference can only be established if the customer is actually prepared to play ball and pay. Why are they prepared to delve so deeply into their pockets? Is it the manufacturer who produces it or the buyer who fancies it?
One way or another, end users are adept at distinguishing between good and bad offers. Most times, you will want to offer good market value. If you must run against the grain and charge more, you need an extra factor (which need not be material) to make up the value.
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