Non Comparative Questions

These simply ask the respondent to evaluate the subject according to a scale. These are very popular in political circles when people want to know how opinions are shifting between surveys. Used as isolated responses they are sometimes more useful as public relations ammunition than throwing any definitive light on a product's potential success. Figure 2-4 gives an example.

How Do You Rate Your New ABC PC?

5

The Best

4

Very Good

3

Average

2

Not Good

1

The Worst

Figure 2-4: A non-comparative question example.

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