New Products

When you are releasing a new product you will end up using or considering all aspects of release. This category also includes programs for new operating systems. This doesn't happen often, as Windows and Linux seem to have been with us forever. However, during the early 1990s people were releasing the Windows and OS/2 versions of their DOS workhorses. Such changes are rare and demand a massive cultural change in training, support, and selling. It requires users to be effectively bilingual during the changeover period, which normally lasts several years.

New products can set a new price.

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