N

navigation, Web site, 264

NDAs (Non Disclosure Agreements), 135

needs, customer, 272

negative working capital, 289-290

negotiations, takeover, 312

Nesheim, John (Hi-Tech Start Up), 64

Nestlé brand, 191

Netherlands cost to set up company in, 165 recycling old companies, 168

new buzzword or phrase, 201

new software product release, 153

new staff, introducing, 90-91

new version software release, 154

New York Stock Exchange (NYSE), 160

New Zealand, cost to set up company in, 165

news, bad doomsday scenario, 45-46 economic downtimes, 291-293 reacting to, 83 news, circulating, 50-51 newsgroups abusive messages, 279 coding blocks, resolving, 82 customer support, 274-275 marketing, 209-210 Non Disclosure Agreements (NDAs), 135 non-comparative questions, 17-18 non-monetary rewards, 54 non-responses, 23

NYSE (New York Stock Exchange), 160

objective bug inspection, 134-135 objectivity, market research, 13

OEM (bulk/original equipment manufacturer) licensing deals, 181, 235, 249 office information, 15 office politics, 112 officers, company, 169-170

Ogilvy, David (Ogilvy & Mather Advertising Agency founder), 22, 204 online. See Internet; Web site; Web site sales on-site visits customer support, 275-276 training salespeople, 256-258 open questions, 16-17, 22 opening remarks, interviewing, 108 operating systems multi-platform development, 101 portability, 123-124 opportunity, business plan, 65 order takers, 259-260

original equipment manufacturer (OEM) licensing deals, 181, 235, 249 outside services online credit card facilities, 289 resellers, 230-231 sales, 261-262 selling certification, 217 support, 277-278 overall manufacturing, 201 overdue accounts collecting, 293

interest rate, setting, 290 paying suppliers, 296-297 overstretching, avoiding, 92 overwork, 115

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