Monitoring Sales

Just as market research helps you focus the product during development you must continue this process after launch. Ask yourself the following questions:

♦ What are people buying (if you have a range of products) and why?

♦ Which features persuaded them to buy?

♦ How critical was the price?

♦ What other products did they consider?

♦ How did they find out about yours?

♦ Very importantly, how long was it between the time they started looking and the time they signed the check?

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