Including Testimonials on Your Page

Nothing gives potential converts greater confidence than a strong endorsement from someone they respect. These should be categorical statements from known people; companies are best used to make one point. Quotes can be legitimately edited to fit into available space, but the recommendation must not be manipulated, exaggerated, or distorted.

Obtain the endorsee's permission in writing in advance. Show the endorsee the quote in the final form in which it is going to be displayed.

Was this article helpful?

0 0

Post a comment