How to Keep Customers

A program without support is like a table top without legs. Responsibility for your program doesn't end when the customer buys it. The way you support your program is the only means by which customers can measure your commitment after they have handed over their money.

Apart from helping those who have put their trust in you, support is a fantastic way of building goodwill, finding out how clients are using your program, getting suggestions for improvements, and helping you make up your mind about priorities.

Well-handled support leaves clients with a strong, positive view of the program and its company. Support really does matter.

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