As previously mentioned, ideas that materialize in a flash can evaporate just as quickly. If you've ever awakened from a vivid dream from which you can remember the feeling, but you just can't recall the substance, you will know what I'm talking about.
Creative ideas come from the subconscious part of the brain. Unless they are copied onto the conscious brain, they are prone to submerge and may not resurface.
Take a tip from people who make their living from ideas: keep a pencil and paper by your bed, in your car, wherever. When you get an idea, jot it down immediately. Use just enough key words to help you recall the notion, but nothing too detailed; there may be other thoughts to come.
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