Most software manufacturers use this method to the extent that they can. It is the only method if you are writing a program to order. It is the favored method if your program commands a very high price among a very limited number of people. It is not a practical method if your recipe for success demands large numbers of sales at low unit prices. Where the break-even point comes depends on the creative investment, the program's intellectual complexity, the price it commands, and the feasibility of selling via the Web. The break-even point may also be affected by the capital available for promotion, the time it takes to engineer a sale and, in the case of repeat purchases, the cropping interval.
Some programs can only be sold by technicians to technicians.
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