Conventions Used in This Book

Software That Sells: A Practical Guide to Developing and Marketing Your Software Project uses a simple style and employs the following icons to help you pinpoint useful information:

Note The Note icon marks an interesting fact—something I thought you'd like to know.

Tip The Tip icon marks things you can do to make your job easier.

Caution The Caution icon highlights potential pitfalls. This icon tells you: "Watch out! This could produce unexpected and/or undesirable results!"


The Cross-Reference icon points to places in the book where you can find further information on a mentioned topic.


Sidebars are used throughout the book to highlight interesting, non-critical information. Sidebars explain concepts you may not have encountered before or give some insight into a related topic.

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