Comparative Questions

These are more useful in software research. They ask respondents to make an explicit comparison. Instead of asking, "What do you expect to pay," the researcher might offer the respondent a choice of pricing ranges.

It is advisable to make the ranges narrow enough for answers to be useful regardless of whether respondents pitch their replies towards the top or the bottom of the bracket. In other areas, the respondent might be asked to select one level from a scale, as shown in Figure 2-3.

How Do You Rate Your New ABC PC with the XYZ 123?

5

Vastly Better

4

Better

3

Similar

2

Worse

1

Vastly Worse

Figure 2-3: Example of comparative question.

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