External factors, which are beyond your control, are often key to getting people to advance cash. The government might have introduced some enticing tax breaks. There might have been a flood of highly publicized hack attacks and you are going to market an industrial-strength firewall or a super-secure Web server. The economy may be riding a crest like that of the late 1990s. You couldn't create such circumstances if you wanted to. Yet they could make your proposition relevant and bring it to the top of the pile. If you are presented with such a fortunate opportunity, seize it with both hands.

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