Adware

This is just the thing for corporations who want to use software incentives in their promotions. It's a particularly good technique for low-cost, fun products aimed at teenagers. Ads of every description adorn the product but the recipients get the program free for a designated run time. The downside is that these promotions each have a very short life, so the only way you can ride the adware roller coaster is by having a highly specialized, highly motivated sales force so that one advertiser comes in as another pulls out.

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