A

accounting reference date, 172-173 accounting systems, 287-291 accounts payable collecting, 293 interest rate, setting, 290 paying suppliers, 296-297 Acme Wheel Project sample questionnaire, 26-27 Acrobat format, manuals in, 142 acronyms brands, 192 not memorable, 201 in writing, 145-146 ActiveX. See Componentware address, Web, 333

administrative duties, directorial, 171 administrator, corporate, 163, 172 adverse news doomsday scenario, 45-46 economic downtimes, 291-293 reacting to, 83 advertising agencies, finding, 203 common sense, 204 exhibitions, 211

inexpensive alternatives, 205-211 media, choosing, 205 pricing, 180 software release, 152 versatility, 204-205 advice, 58 advisors company, setting up, 166 marketing, 198-199 recruiting agencies, 107 adware, 217 ageism, 78

agency, advertising, 203 AGM (annual general meeting), 172, 174 agreement with brief statement, 18 AIDA (Attention, Interest, Desire, Action), 204 alphabetical documentation, 144 alternative selling methods adware, 217 competitions, 218 free software, 217-218 shareware, 216-217 third-party certification, 217 upgrade ware, 217

Angels, Business, 62

angry customers, 279

animations, Web page, 335

annual general meeting (AGM), 172, 174

annual returns, 173

Apple, 301

Apricot computer company, 193 architect, systems, 77 Ariane 5 rocket, 131 Arm & Hammer, 215 ARPANET project, 5 Articles of Association, 163 Articles of Incorporation, 163, 164 associated products, 181 association, memoranda of, 164 at ease, putting people at, 108 AT&T, 195, 196

Attention, Interest, Desire, Action (AIDA), 204 attitude managers toward employees, 56 negative, 42-43 attractiveness, improving, 4-5 audience UDP, 38

vocabulary, choosing, 49 Web search engines, 322 audit, 163

Australia, cost to set up company in, 165 Austria, cost to set up company in, 165, 167 automobile industry standardization, 95-96

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SEO Article Copywriting

SEO Article Copywriting

Ghost Writing and Its Link to Internet Marketing. From 1996 to 2000, SEO copywriting was still not formulated. To optimize Websites, operators and owners had just needed to formulate and create Meta tags or titles and submit the tags and the whole Website to directories and search engines so that search listing would include the Website.

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