What Is Demographic Segmentation For Wild Planet Toys

Wild Planet

Of the many factors that affect consumer buyer behavior, social responsibility is playing an increasing role. While there have always been companies that have Integrated "doing good" with corporate strategy, a new generation of activist entrepreneurs has now taken up the reins. The ones most likely to succeed are those who recognize that beyond just doing good, social responsibility can provide a powerful means for connecting with consumers.

For example, Wild Planet markets high-quality, nonviolent toys that encourage kids to be imaginative and creative and to explore the world around them. Wild Planet sells more than just toys. It sells. positive play experiences. To better understand those experiences, the company conducts a tremendous amount of consumer research through state-of-the-art methods to better understand consumer buyer behavior. Wild Planet even created a Toy Opinion Panel to evaluate current products and develop new product ideas.

After viewing the video featuring Wild Planet, answer the following questions about consumer buyer behavior:

1. Explain how each of the four sets of factors affecting consumer behavior affects the consumer purchase process as it relates to toys from Wild Planet.

2. What demographic segment of consumers is Wild Planet targeting?

3. Visit the Wild Planet Web site at www.wildplanet.com to learn more about the company. How does the Web site help consumers through the buyer decision process?

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Responses

  • patrick
    What demographic segment of consumer is wild planet targeting?
    8 years ago
  • manuela becker
    What demographic segment of consumers is wild planet targeting?
    8 years ago
  • Patrick
    What demographic segment of consumers is Wild Planet toys targeting?
    8 years ago
  • wegahta fikru
    How does wild planet help consumers in the buyer decision process ?
    8 years ago
  • medardo russo
    What is demographic segmentation for wild planet toys?
    8 years ago
  • bruna beneventi
    How the Web site help consumers in wild planet?
    8 years ago
  • samppa
    How factors affecting consumer affect consumer purchase in wild world wild planet targeting?
    8 years ago
  • leonida
    What customer segments is wild planet targeting and how does this affect its brand management?
    8 years ago
  • David
    How the four sets of factors affect the consumer purchase process at Wild Planet?
    8 years ago
  • Baillie
    What demographic segment of consumer is wildplanet targeting?
    8 years ago
  • wolfgang
    How does wild planet segment its market?
    4 years ago

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