Which Target Marketing Strategy Best Describes Meredith

Meredith

The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. Amazingly, however, it has done this by focusing on only half of the population—the female half. Meredith has developed the largest database of any U.S. media company and uses that database to meet the specific needs and desires of women.

Meredith is known for leading titles such as Better Homes and Gardens, Family Circle, and Ladies' Home Journal. But that list has grown to a portfolio of 14 magazines and more than 200 special interest publications. Through these magazines alone, Meredith regularly reaches about 30 million readers. By focusing on core categories of home, family, and personal development, Meredith has developed a product mix designed to meet various needs of women. This creates multiple touch points as individual women engage with more than one magazine, as well as with specialty books and Web sites.

After viewing the video featuring Meredith, answer the following questions about segmenting, targeting, and positioning:

1. On what main variables has Meredith focused in segmenting its markets?

2. Which target marketing strategy best describes Meredith's efforts? Support your choice.

3. How does Meredith use its variety of products to build relationships with the right customers?

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Responses

  • MASSAWA
    Which target marketing strategy best describes meredith?
    8 years ago
  • theodoric
    Which target marketing strategy best describes meredith's effort?
    8 years ago
  • BIRDIE
    Which of these are the main variables that meredith has focused on to segment its markets?
    8 years ago
  • Rory
    Which target marketing startegy best describes meredith's effortssupport your choice?
    8 years ago
  • LUKAS
    How does meredith use its variety of products to build relationships with the right customers?
    8 years ago
  • aida
    What target marketing strategy does meredith company use?
    8 years ago
  • Medhanit
    Which target marketing strategy best describe meredith's efforts support your choice?
    8 years ago
  • Markus
    Which target marketing strategy do meredith corporation use?
    8 years ago
  • oliwia
    How does meredith use its variety of products to make relationships with the right customers?
    7 years ago
  • Basso
    Which target marketing strategy do you think best describes meredith’s efforts?
    6 years ago
  • america
    Which target marketing strategy best describes Msredith's efforts?
    6 years ago
  • Berengario
    What is the main variables that the Meredith Corporation has focused on to segment its markets?
    6 years ago
  • rocco
    What are the main variables that Meredith has focused on to sgment its market?
    5 years ago
  • Florian
    What are the main variables meredith has focus on to segment makets?
    5 years ago
  • paul weiss
    Which target marketing strategy best describes Meredith's efforts Support your choice?
    3 years ago
  • mauno
    Which target marketing strstegy best describes Meredith's efforts?
    3 years ago
  • d sackville-baggins
    How does merediths use its variety of products to build relationships with the right consumers?
    3 years ago

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