What Additional Products And Lines Might Swiss Army Brands Consider

Swiss Army Brands

It seems appropriate that Swiss Army Brands, maker of multifunction knives, has become a muitiproduct brand. Victorinox Swiss Army Inc. has made its famous knives for more than 100 years. Former product line extensions included different variations of the standard Swiss Army Knife for applications such as fishing, golf, and an accessory for women's purses.

But the popularity of the Swiss Army Knife has enabled the company to expand into all manner of consumer goods, including watches, luggage, apparel, and other lines. These brand extensions have been based on consumer research to ensure that each fits within the concept that consumers hold for the brand.

The success that Swiss Army Brands has achieved through expansion has even allowed it to open its own retail stores.

After viewing the video featuring Swiss Army Brands, answer the following questions about product and branding strategies:

1. How might brand extensions affect Swiss Army Brands, in both positive and negative ways?

2. Why did Swiss Army Brands open retail stores? How do these stores help the company build its brand?

3. Do you think Swiss Army Brands could extend its brand to any type of product? What additional products and lines might Swiss Army Brands consider?

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Responses

  • Annett
    How did brand extension affect swiss army?
    8 years ago
  • arcangela lucciano
    What additional products and lines might swiss army brands consider?
    8 years ago
  • Miia
    How do brand extensions affect a company such as Swiss Army Brands,?
    8 years ago
  • osman mustafa
    How do brand extensions affect a company such as Swiss Army in both positive and negative ways?
    7 years ago
  • austin campbell
    What additional products and lines might Swis Army Brands consider?
    7 years ago

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