Reviewing Objectives and key Terms

Companies today face a fierce and fast-changing pricing environment. Firms successful at creating customer value with the other marketing mix activities must still capture some of this t/alue in the prices they earn. This chapter looks at internal and external considerations that affect pricing decisions and examines t-ai V» ing --pf ■<■•:■ lies

Answer the question "What is price?" and discuss the importance of pricing in today's fast-changing environment.

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook

Post a comment