Marketing by the numbers

China's fast-paced economic growth and the Chinese's increasing levels of disposable incomes have had a major impact on the pet industry. The latest research suggests that pet ownership is on the rise in China. The demand for pet food products in the country is also growing. Although the pet food market in China is still small by Western standards, it offers high growth potential.

1. Refer to Appendix 2: Marketing by the Numbers. Carry out research to estimate what the potential market for dog food in China might be.

2. What big, overseas pet food companies are already doing business in China?

3. How does the Mexican market for pet food compare to China's pet food market?

Healthy Homemade Dog Food

Healthy Homemade Dog Food

Choosing the right kind of dog food you provide is probably the most critical decision you'll ever make for your dog- puppy or senior. Dog food nutrition without delay impacts every facet of your dog's life. Aspects such as how pups grow, their behavior practices, health, overall well-being and physical appearance are all tightly linked to the nutrition dog owners provide. Needless to say, this is an enormous responsibility.

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