Focus on Technology

With so many choices available, the decision process for consumers can be daunting, especially for high-risk purchases. Looking for a new digital camera, computer, sunscreen, or coffee maker? Product reviews abound that provide information on products in just about every category. In Australia, ProductReview.com.au pays visitors for reviewing everyday products from cars to TVs. Reviewers select products that they have bought and then review them and receive reward points. The reviewers also get paid for referring buyers to a Web site.

Without doubt, ProductReview.com.au is popular and successful. The site has over 20,000 unique visitors every day (75 percent of whom are Australians) and over 1 million page views a month. As of September 2008, the site had 30,000 registered users and some 40,000 consumer reviews and ratings on thousands of products.

1. Go to the US ConsumerSearch.com (http://www. consumersearch.com), select a product category that interests you, and learn about the best products/brands in that category. Which review is rated the best? Which brand is rated best by the reviewers? Based on this analysis, which product brand would you select as a purchaser? How useful is this Web site? Write a brief report explaining your answers to these questions.

2. Many Web sites provide consumer reviews. The sites usually feature a rating system and actual written reviews. How influential are these types of reviews to you when you're deciding on a purchase?

Get Paid to Take Digital Photos

Get Paid to Take Digital Photos

Reasonable care has been taken to ensure that the information presented in this book isĀ  accurate. However, the reader should understand that the information provided does not constitute legal, medical or professional advice of any kind.

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