Discussing applying the

Discussing the Concepts

1. Discuss the real value of marketing research and marketing information and how that value is attained.

2. Which information is more valuable to marketing managers— information from internal databases, from marketing intelligence, or from marketing research? How do these information sources differ?

3. Explain the differences between primary and secondary data. When is each appropriate and how are they collected?

4. What are the advantages of Web-based survey research over traditional survey research?

5. How does customer relationship management (CRM) help companies develop customer insights and deliver superior customer value?

6. What are the similarities and differences when conducting research in another country versus the domestic market?

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Responses

  • christopher
    What are the similarities and differences between CRM and Customer Insight?
    8 years ago

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